Nancy MacIntyre, CEO of Fingerprint
In an exclusive for Edugameshub, Nancy MacIntrye, CEO of Fingerprint, shares her thoughts on how kids app developers can create a profitable business and announces an exciting new partnership between Fingerprint and Samsung which all children’s app developers need to know about.
There are one million apps in the app store with 80K focused on learning (Pocket Gamer). The global mobile learning market is experiencing explosive growth with Asia leading the world with revenues anticipated to reach $6.8 billion by 2017. US comes in second, expected to net $2.1 billion by 2017 (Ambient Insight). The opportunities are staggering, yet, the reality is that only 30 percent of app developers are breaking even (AppPromo).
Tablet takeover drives gaming migration (no surprise)
As the market shifts to meet the demand of the tablet takeover and insatiable demand for quality kids’ content, the way developers package and sell their apps to customers is also changing. For parents, the app store is a sea of squares and most have grown tired of picking through the selection one game at a time with the hopes of finding a gem that is both fun for their little one and offers some redeeming educational value. For developers, the marketing challenges are even more pronounced as they attempt to reach and sell to a dual target (payer–parent & player–kid). For global brands, having a foothold into the family mobile market with stable of great learning and play content with cross-platform/device support is key to long-term success.
Samsung – Fingerprint Device
Subscription model (I’m baaack)
All this adds up to a perfect storm for developers where a subscription-based, localized, customized network, brimming with top-shelf content will transform the market opportunities and drive toward real, sustained profitability. Today, Fingerprint is leveraging its mobile technology platform and working with Samsung to unveil a dedicated kids’ network that will result in meaningful revenue sharing based on a subscription model that rewards real play time. For example, if a game nets 10 percent of the network play time, the developer earns 10 percent of revenue. Fingerprint also powers networks offered by leading geographically based brands such as Sylvan Learning Centers in North America and Astro in SE Asia, which let developers tap into an instant user base of millions and leverage personalized marketing based on real game play and progress reports to ensure their games reach parents and kids with a natural affinity for their title.
Samsung – Fingerprint App Library
Show me the money! (please)
Additionally, the recently unveiled Samsung Kids Play & Learn Content initiative, which includes $1million in dedicated development funds from Fingerprint, offers developers further opportunities. Fingerprint has already received over 200 developer submissions from more than 40 countries. The requirements are simple: make great Android-based mobile learning apps. If chosen, Fingerprint will team with the developers to localize the content per network/region, integrate Fingerprint’s unique features for kids/parents, and drive marketing through launch. In addition, the best apps will also launch on the Samsung kids’ network, powered by Fingerprint, and slated to debut in SE Asia the first quarter.
Let’s rock and roll! (and learn and grow)
At Fingerprint, we believe that our new distribution channels (beyond the App Store and Google Play), new revenue model (subscription + revenue tied to play time) and localized content is the winning combination to bringing profit back into the equation for kid app developers. For more information, visit www.fingerprintplay.com or email [email protected]
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